R K Swamy Ltd. provides integrated marketing services. It offers creative, media, data analytics and market research services. The firm operates through three segments: Integrated Marketing Communications, Customer Data Analytics & Marketing Technology, and Full-Service Market Research. The Integrated Marketing Communications segment includes creative & digital content, media, events and activation planning, buying and executing, and others including public relations, social media management, and pharmaceutical communications. The Customer Data Analytics & Marketing Technology segment includes customer data analytics, delivery, and management of customer experience, online reputation management, campaign management, campaign tracking, customer relationship management tools, customer insights, dashboards, sentiment analysis, and loyalty program management. The Full-Service Market Research business segment offers customer segmentation, consumer surveys, customer experience measurement, brand equity and customer satisfaction indices, and consumer intelligence. The company was founded by R. K. Swamy on February 16, 1973 and is headquartered in Mumbai, India.
