SnapchatMission:
Snap Inc. is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Recent News:
1. With a mosaic of communication tools, the Snapchat Generation believes they can help change the world. Over half (53%) believe they have the power to make social changes and contribute to activist movements using social platforms.9 Their fierce dedication to activism extends beyond social platforms as they vote with their dollars by engaging with and purchasing from brands that support their values.
2. The Snapchat Generation represents a new kind of shopper, one willing to immerse themselves in stories and experiences, and use the latest tech to their advantage. As a group, Snapchatters hold a whopping $4.4 trillion in global spending power.6 They’re willing to outspend non-Snapchatters on common purchases across every retail and service category. They consider big and small brands in equal measure. 1 in 2 say they like to learn the backstory of brands and products they buy.7 And they’re 3X more likely than non-Snapchatters to say they’re using AR more than they did last year to try on products.8 Brands that craft compelling narratives and cutting-edge experiences can forge a strong connection with this generation.
3. "2020 was a really strong year for us and we are thrilled with the momentum we're seeing. We reached more than 60 million users in India in Q4 20, with strengthening growth throughout the year, and see our community engaging across all parts of Snapchat -- from chatting to Discover content, using our Camera and getting creative with Lens Studio," Murugesan said.
He added that augmented reality (AR) is revolutionising how people communicate, are entertained, learn and experience the world.
Source: Snapchat newsroom
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